Course Overview
The CBP™ Tourism and Hospitality Certificate
provides the business or tourism professional with working knowledge of the
essential concepts and business skills required for developing, operating
and sustaining a tourism industry. It is geared towards persons interested in
ensuring that tourism projects are not only successful but longstanding. As
such, it introduces basic concepts and issues in the industry and explores the
different ways to plan and implement a profitable tourism project, in addition
to improve and resolve issues associated with existing tourism projects or
industries.
As well, this course looks at the philosophies
involved in tourism marketing, managing customer relationships and maximizing
the human capital of your organization. Finally, the course looks at issues of
professional development which are essential for success in this dynamic
industry. At the end of this course, it is anticipated that participants would
have garnered the basic and essential skills, knowledge and expertise to make
them industry-aware, customer-focused and hence successful tourism
professionals!
The CBP™ Tourism and Hospitality certificate
covers a wide range of topics in the tourism industry such as the business of
tourism, developing and supplying tourism demand, types of tourism, tourism
management, marketing, hospitality, customer service and communication skills in
tourism. It also covers emerging issues in tourism like tourist safety and
security.
Description
The CBP™ Tourism certificate training
program is geared towards persons interested in pursuing a career in any one
(or combination) of the eight sectors that comprise the tourism industry. As
such, it introduces basic concepts of and issues in the industry, and explores
the different sectors and possible careers associated with each.
The CBP™ Tourism & Hospitality manual
covers the following topics:
·
Introduction to Tourism & Hospitality
·
The Business of Tourism
·
Demand for Tourism
·
Types of Tourism
·
Tourism Management
·
Hospitality and Tourism
·
Customer Service in Tourism
·
Communication Skills in Tourism
·
Calming Upset Tourists
·
World Tourism Organization (WTO) Global Code of
Ethics
·
Tourist Security & Safety
·
Tourism Glossary
·
Tourism Statistics as a Glance
Audience
This course is intended for project managers, senior executives, leaders,
project team members, business analysts and managers.
Prerequisites
This course requires that candidates meet the following prerequisites:
1.
The candidate must have a commitment to the
pursuit of excellence
2.
A general understanding of projects and business
elements.
3.
The candidate must have completed a high school
or secondary school diploma or similar educational standards.
Course Duration
The standard duration of this course is 30 contact hours. Contact hours
scheduling may vary depending on ATP’s timetabling.
Certification Testing
This course helps you prepare for the following certification test:
·
CBP I10-810
Arrange to take the certification test for this course within six weeks of
acquiring the course materials, as exams are updated regularly in accordance
with current versions.
Upon completing the course, you will possess the training and skills required to
achieve the CBP Professional certification or the CBP Master Executive™ certification. (You must possess the
CBP Executive™ certification to achieve
the CBP Master Executive™ designation.)