Lieutenant-General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior witnessed the virtual ceremony that was held via remote communication technology on the occasion of the graduation of the sixth batch of employees of the Customer Happiness Diploma Program, which is held by the Ministry of Interior represented by the General Department of Happiness in cooperation with the Etisalat Academy.
Lieutenant-General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior honored Etisalat Academy for its contribution to the success of this program, which has witnessed more success since its launch in 2014, as one of the Ministry of Interior’s initiatives to achieve happiness and quality of life.
The sixth batch of the program included 188 affiliates from 40 governmental, semi-governmental, and private agencies, and its implementation took four months to present via remote visual communication technology, according to the requirements of the current stage, as the program’s axes centered on innovation and creativity in making customers happy in light of the Corona pandemic to motivate participants to work. Collective, innovation and present innovative projects for government services. The program also included training materials on positive corporate culture and quality of life, happiness and positivity in government work, professional dealing and digital transformation, possibilities of customer happiness, artificial intelligence in customer happiness, and others in coordination with the International Business Training Association in the United States.
In this context, Abdullah Hashim Bani Hammad, CEO of Etisalat Services Holding, said: “We are proud of our long-term strategic partnership with the Ministry of Interior within the framework of the Customer Happiness Diploma Program since its inception. Contribute to all community initiatives aimed at developing national competencies and making society happy. During the past six years, this program has provided support and contributed to the development of the capabilities of the employees, supervisors, and managers of the customer happiness service in government and semi-government agencies according to the highest international standards and based on the training and digital experiences of the Etisalat Academy in the field of customer happiness service; In line with Etisalat’s strategy in leading the digital future to empower societies, as well as the strategic direction of the UAE government for innovation and creativity, especially in light of the challenges of the Covid-19 pandemic.
It is noteworthy that the total number of graduates of the Customer Happiness Diploma Program of the Ministry of Interior reached 1,928 graduates from 95 governmental, semi-governmental, and private entities.