Why is it important to be skilled at Business Communication

Modern corporate structures rely heavily on communication between various personnel and departments to achieve their short and long-term objectives. It is unlikely that you’ll be solely in charge of a project, so having good business communication skills can make all the difference between a well-coordinated team effort, and random individuals pushing aimlessly against a wall.
It’s not just about internal communication. External communication is equally important.
For example, you’ll often be competing with rival companies while trying to attract potential customers. You need to convince that your product/service is the best. You will have to be swift and accurate in your communication. You must engage before your competition takes them away.
In a product design setting, you may be collaborating with designers from around the world. You’ll need to be clear in your expression of the design requirements to get the desired results.
Business Communication Categories
We can divide business communication in four different categories.
  • Writing: This is a necessary skill because the greater part of organizational communication happens in writing. For example letters, memos, reports, proposals, announcements etc.
  • Reading: Being able to interpret written correspondence, so the desired actions can be taken in time. You must also be able to proofread your own written correspondence to eliminate errors that could potentially result in misunderstanding.
  • Speaking: One of those sought-after communication skills even outside of business circles. Clear speech allows members of the organization to get information across to several others, making it the ideal medium of communication for business presentations, customer demos etc. This is why HR managers tend to prefer individuals who can express their agenda clearly, even if they may not be the absolute best in the technical aspects of their job.
  • Listening: The ability to tune into the objectives and needs of colleagues, customers, and clients is vital for oral communication to be successful.
Remember that communication is a two-way street: writing/reading, speaking/listening. It requires both sides to be clear and willing in order to be successful.
That is why we’ve designed our CBP Business Communication Certification program to cover everything from business writing to powerful presentation, and active listening to telephonic conversation.

Internal vs. External Communication:

Know that there are two major types of business communication – internal and external. The former pertains to sharing of information between two or more entities within a business organization, whereas the latter deals with information exchange between the entities of multiple businesses, departments, companies etc. In order to succeed in any business environment, you must be skilled at both.

Decentralization of Businesses:

Lots of businesses have their workforce and management spread across the globe – a prime example of this is today’s video game industry, where the parent company could have dozens of studios from around the world working on the same title. If the key individuals in each studio are able to communicate well with the others, the result is a well-rounded, successful product.
If not, the results can be disastrous for the parent company.
Also remember that employees now come from diverse backgrounds, and in some cases, religious, ethnic and philosophical division can be quite strong. A successful manager must be able communicate with such a diverse workforce effectively while also being mindful of their sensitivities to ensure that they remain loyal to the company.
The appearance of cultural bias in either oral or written communication within the organization can result in disenfranchisement of the employees, and could do serious harm to the organization.


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