The ultimate guide to effective communication for business leaders

Being a great leader is almost synonymous to being a great communicator. Simply, you cannot be a good leader if you are not a good communicator. Some people can confuse being an effective communicator to being a good speaker, however, both these terms are poles apart. A good speaker will have the right grammar, enunciation, vocabulary and delivery but a good communicator will be able to connect and inspire his team on a higher level to deliver better.

Good speaking skills are inculcated to us in school from a very young age. However, it is good communication skills that are rarely taught in the realms of a classroom. If you want to be a successful communicator, below are some quick tips that you must master:

Get personal

A good leader knows how to engage on a personal level with his employees. People like to work for those leaders who actually care for them as a person and not just an employee. One on one meeting can help to establish meaningful relationships with your employees who may go above and beyond their designated job descriptions for you.

Choose your mediums wisely

A good communicator knows which medium is most effective in each situation. An email is not a good way to start a sensitive topic regarding a not so positive feedback for your employee. However, it is effective in communicating mass messages regarding an upcoming event or meeting.

Be concise and specific

Learn how to get more information across using fewer amounts of words to save time yet maximise the effectiveness. Avoid rambling on and keep your communication meaningful, clear and crisp.

Non-verbal communication is important also

Non-verbal communication such as body language, facial expressions, gestures, and eye movements should be aligned to what you are saying to be more effective. For instance, you cannot encourage your team to for an upcoming deadline by looking down at your hands. Instead you need to be pumped up yourself and look at each team member in the eye to get them motivated.

Adaptive styles

A good leader adapts his communication style according to his audience. An unhappy customer may need a more understanding communication style and a supplier who did not respect the credit terms laid down by the company may need a more authoritative tone and communication style.

Active listening

You cannot be a good communicator if you cannot listen well. An active listener blocks out outside interruptions as well as his own wanderings to understand the other person better.

Set an example

Your employees will look up to you as their leader and role model. Hence, be the change you want to see in your workforce! If you are empathetic and cooperative to your customers, your employee will follow suit. If you are open and understanding to your employees’ ideas, they will extend the same to you.

Be available

How can you be a good communicator if you are not available to listen and speak? More and more leaders these days are opting for an open door policy. This encourages employees to reach out to you more easily and confidently. Show patience, empathy and understanding to whatever you are confided in and also do not break anyone’s trust by sharing personal information of an employee to someone else.

Know what you are saying

An effective communicator also knows the technical side of the business. Increase your knowledge about everything that goes on in the company so that you can add value to your subordinates’ knowledge. Employees look up to those who they feel have expertise in that particular subject matter.

Speak to a group as if they are the only ones

A good leader and communicator has the right verbal and non-verbal cues to make even a group of 100 people feel as if you are addressing them only on a personal level.

Hence, in short, good communication skills of a leader require them to be honest, concise, open, knowledgeable and understanding. Also, effective communication revolves around two people so learn to listen to the other side with an open mind.


More topics you can practice and learn at our Business Communication course in any authroized training center at your area.

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